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Testimonals
"A great job, well done for being the only agency we talked to who went the extra mile to get the brand differentation spot on"
"it's that time of year when results matter in our business and this year our results have got us off to a staggering start to 2010, I would like to give my thanks to the BLAC team, Andrew's research and analysis combined with your understanding of our brands helped us arrive at the right strategic platform, Murry and his creative's then hit the nail on the head for the respective brands.
Looking at this year versus last, we had virtually identical media and for Voyages of Discovery bookings are up in direct response mediu's by 100%, with strong yields too. For Swan Hellenic the picture is even better with yields up following a 150% increase in sales.
A great job, well done for being the only agency we talked to who went the extra mile to get the brand differentation spot on. We are excited about the possibility"
Jos Dewing
Head of Marketing
Swan Hellenic and Voyages of Discovery
"BLAC is the one agency that could deliver both a quality output and a speedy one"
“Having worked with a number of agencies over my 12 years as Matalan Managing Director I appointed BLAC in 1996 where they were instrumental in helping the business grow to a level where we were able to float on the London Stock Exchange. Later as Pontins Chief Executive, I recommended BLAC to my sales and marketing director, who instigated a competitive pitch, which BLAC won.
BLAC is the one agency that could deliver both a quality output and a speedy one. BLAC worked closely with our operations team to populate a propriety campaign management system called U4see, they were up against a tight deadline as we only bought the software in November 2009 and had to have a new campaign ready by December 1.
BLAC created the Pontins 2010 campaign and communication hierarchy in less than a month, this required a complex matrix of direct and electronic mail, alongside additional on and offline activity. We all worked to impossible deadlines (well impossible for most, but BLAC met them having burnt copious amounts of midnight oil along with some very early starts.) The BLAC campaign helped us to generate sales leads on an unprecedented level - in a 3 month period we delivered over 150,000 new enquirers and 50,000 new bookings. After I left Pontins the business was sold to a group who have their own in house agency my understanding is that the marketing team would still much prefer to work with BLAC.
BLAC is an agency I would, and have, recommended. They are hard working, creative yet process driven and unlike the ‘usual’ big agencies I have worked with, they get great work delivered quickly and without fuss. .”
Ian Smith
Former Chief Executive
Pontins
"BLAC’s input to our newly emerging social media strategy has been crucial"
“We have had both fun and success working with BLAC. They quickly got to grips with the challenge we presented from a strategic view point.
They have executed, very successfully, our “Magic with Pasta” campaign using “Hey Pesto” as shorthand for delivering the magical transformational idea. We are now enjoying new levels of brand awareness and sales. Importantly, BLAC’s input to our newly emerging social media strategy has been crucial. And all without big agency baggage – delightful!”
Clare Blampied
Marketing Director
Sacla'
"they get to solutions quickly and for a smaller agency have big experience"
“The Hippodrome appointed BLAC following a 3 way pitch, they were the agency that had committed themselves the most to understanding the business and the brand.
Their positioning line/key thought was “A casino Jim but not as we know it”. This has resulted in a creative campaign that captures the mood and, very importantly, the tone of the Hippodrome. We are communication an attitude and BLAC have understood this and will be working with us to develop a community of Hippodrome believers.
They are currently involved in the digital space helping launch our on line casino, prior to the integrated launch early next year of a truly outstanding Casino and entertainment brand. BLAC’s understanding of social media messaging and integration will help create the online chatter we desire.
BLAC are an agency I would be happy to recommend, they get to solutions quickly and for a smaller agency have big experience”
Jackie Abraham
Marketing Director
London Hippodrome Casino
"they have developed micro sites, viral films and viral content, sales films, e mail campaigns and are currently re defining our social media strategy"
“The Esselte group has now worked with BLAC since 2002, they have worked under three different VP of Marketing and have consistently over delivered. Our central marketing team is based in Stuttgart, we have 7 defined regions across 28 countries in Europe, our lead market is Germany. So why do we use BLAC? The answer is that they truly understand what makes our market place tick, they understand how to create lasting brand values and premium sales leads in what is largely a commoditised marketplace. They have an excellent planning team, that is now integrated with our innovation and marketing teams, their creative teams insights have helped us set the key Leitz brand apart, they have developed our brand positioning and brand creative, for Leitz, and from here they have delivered our specific messaging across a range of media to all our markets.
BLAC have taken their big brand idea and made it work at all levels, BLAC develop work in the digital space, they have developed micro sites, viral films and viral content, sales films, e mail campaigns and are currently re defining our social media strategy. They develop all our annual sales conference themes and produce the video content for this. BLAC also develop press and direct marketing campaigns and insight full promotions and events.
These are all delivered by an excellent account handling and production team, I have never been happier with a lead agency and believe that given they know the space that you operate in they will do a great job for Iron Mountain”
Ard Jen Spijkervet
Vice President Marketing Europe
Esselte
"Their understanding of how to maximise our existing data and buy in new data helped to deliver an integrated campaign utilising the digital medium to the great effect"
Following the sale of i3 and the subsequent re location of the marketing to Philadelphia, Phil left i3 after 6 years and is now managing director of a brand innovation company Jackson Beazeley.
“BLAC agency has been the best B to B agency I have worked with and I have worked with many, BLAC won the i3 account with a brief to deliver an online community of potential clients for i3 Pharma Resourcing and the broader i3 research and specialist business units. First they developed a powerful creative, solution with a very distinct look and feel, which was globally flexible. Their understanding of how to maximise our existing data and buy in new data helped to deliver an integrated campaign utilising the digital medium to the great effect especially when combined with conventional direct mail and press advertising. They delivered campaigns in as many at 26 languages across the globe, their key focus was Europe, and Australasia.
BLAC delivered consistently despite an ever changing background of re-budgeting and re-organisation. It’s easy to serve a client during the good times, but BLAC did well against a very challenging background, with moving goal posts”
Phil Jackson
International Marketing Director
i3 Global