Driving customer acquisition and retention by redefining the discovery cruise carket

 

Swan Hellenic offer a different type of cruise: an experience that is less about status and more about discernment.

 

Our materials position these holidays as “voyages of discovery”, aimed at people who will pay a premium for the learning experience of a lifetime.

 

Targeted press and direct mail, aimed at prospects with the right psychographic profile (inner directed, not driven by show.) Creative materials using mouth-watering visuals and intelligent, involving copy.

 

Result: Cost per booking was significantly reduced and yield per passenger was up markedly, compared with previous agencies campaign.

 

Brand Film

Brochure