RSPB needed to communicate its broader environmental credentials and show that it was not just simply ‘for the birds’. In fact, it is concerned with wide-ranging campaigns supported by no fewer than 60,000 activists.

 

Our solution was based on the fact that the albatross was likely to become extinct therefore, sadly many schoolchildren would not know what it was and would not be capable of imagining what it looks like.

 

We used an integrated approach with press advertising, posters, tube cards, direct marketing, micro-site promotions and virals.

 

The results showed exceptional increases in prompted and spontaneous awareness of RSPB’s wider activities.

 

Brand Film

Microsite