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Reiker
Rieker are hand finished German shoes made for comfort rather than fashion, targeting women aged 35+ from a high socio-demographic background.
They offer a “stress-fee shoe experience” being roomier, more flexible, lighter and shock absorbing.
They are known for these characteristics, but also for being predictable and boring.
Our task is to convey the benefits to consumers in a way that makes them think again about Rieker.
We created communications for posters, direct marketing and sales support.
TV Advertisment
Seasonal Advertisment
USB Pen
Chocolate Shoe
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