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Pontins
A traditional institution, increasingly under threat from foreign travel and poor image with an existing identity tired and lacking conviction.
Our solution used precise targeting of high potential customers, embracing retention and recruitment strategies to maximise a limited budget.
Creative Route: “Pontastic” embedded in popular culture and with the promise of great times at Pontins
An interlocking, multi-media campaign using TV, rhyming Pontastic to the tune of Shaggy’s Mr Bombastic, web and direct mail
Result: Against a background of economic doom and gloom, bookings in 2009 saw an unprecedented rise.
TV Advert
Poster
