Esselte

 

Esselte Corporation, whose brands include Esselte, Leitz and Rapid and who are the inventors of the lever arch file, the stapler and the hole punch, is the world’s largest stationary company, Esselte Corporation focus on innovations that make life easier both for time and cost efficiency.

 

They target the person who is both the end user and the purchase decision maker in an increasingly commoditised market. Our Esselte campaign, ‘From to do to done’ has brought all product areas of the Esselte business under one corporate umbrella.

 

This reduces cost and complexity and moreover, allows us to run Pan-European advertising which taps into a universal need to look good at work. In an increasingly cost conscious environment, Esselte’s premium profits rose 8% as a result of the campaign.

 

Poster advertisments

 

 

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