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AutoPlanet
The world of the car supermarket is often viewed with suspicion by consumers who perceive it as swimming with sharks. AutoPlanet wanted to grow their business and asked BLAC to rebrand their communications to drive retail traffic. BLAC brought clarity to the car buying process and has widened their appeal.
AutoPlanet has seen a 150% increase in footfall, with an uplift in the proportion of females and families with the kids in tow.
Sales are up - turning AutoPlanet from loss to profit. Achieved strong stand-out in the "pile 'em high sell 'em cheap" context of car supermarket.
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Direct Mail
Press Advert
Directional Signage
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